Wednesday, February 9, 2011

Color and Emotion



The Color movie gave me a good understanding of how color is implemented in a work of art.  I was especially intrigued how artist use bold colors to express strong emotions. Vincent Van Gogh thought his work of the café was one of his ugliest pieces of art because of the bold color scheme. This “ugly” painting does an excellent job expressing Van Gogh’s idea of how a café can ruin a man. The most intriguing idea I learned in The Feelings video is how art gives us a particular feeling. For example, the Mona Lisa lends a mysterious feeling because of its glow. Even though, the woman is an ordinary woman, the color scheme makes this work of art mysterious.

Color has great influence on our emotions. Because colors often remind us of particular occurrences, one might have an emotional attachment when seeing a color or blend of colors. For example, Americans often associate a combination of red and green with Christmas. The use of blue in art is often associated with freedom and often gives a calm feeling. More intriguing is how color is used to purposely draw certain emotions. For example, McDonalds uses yellow to enhance hunger and red to increase energy in their restaurant. As a fast food company, this color scheme draws people in to eat, and makes customers feel like they need to eat fast and leave the restaurant. 

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